"The Tanning of America" - VH1

Edited by Sam Rega

Directed by Billy Corben & Produced by rakontur

 

"The Tanning of America: One Nation Under Hip Hop," premiered Monday, February 24 through Thursday, February 27 on VH1The four-part, four-hour documentary series, based on a best-selling book by author, entrepreneur, advertising executive and record executive Steve Stoute, is a thorough examination of hip-hop as a cultural movement, whose profound influence in music, film, television, fashion, business, race relations and politics eventually paved the way for the election of Barack Obama. The series provides a visual history of the hip-hopification of America what Stoute calls "tanning" from "The Jeffersons" to the Fresh Prince; from "Do the Right Thing" to "8 Mile"; from the streets of Compton to Madison Ave; from block parties to the Hamptons; and from rappers to entrepreneurs to icons. It unfolds in 4 one-hour episodes that together explore history's pivotal tanning moments from the 1970s to present day, and show how hip-hop is deeply woven into the American cultural fabric. The series is produced by filmmakers Billy Corben and Alfred Spellman of Rakontur.